Logos

for the visual Journal part of my COP module I looked at company logos and how they are used to signify a set of values. Once companies have built a reputation they can use these logos to communicate their brand and values to the public without the need for any other information. I started to to experiment with their logs to see if i could alter the message to my own while still maintaining the brand identity. By doing this i can use their preexisting set of values and brand identity to communicate my message.

The first image I experimented with was the KFC logo that features colonel sanders. I have used religious imagery to compare him to an angel. i think its interesting that that they share characteristics. By this i mean that both logos and religious icons communicate a set of beliefs or values using the viewers previous experiences. this taught me that i can use these same shared experiences in my work to communicate more complicated scenarios without a complex and possibly confusing composition.

These two images are both based on McDonalds logos and aimed to make people aware of the health risks of fast food. I think the bottom of the two images works well as the health risks are more clearly and graphically illustrated and the overall image maintains the brands identity. It seems to me that the logos work more effectively if they still look, even just at first glance, as though they are representing the company.