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I have been looking at the work of a friend of mine that I used to spray paint with a few years ago. He works in a number of disciplines and media and has managed to create a successful market for himself decorating clubs, bars and restaurants around the country.

He has managed to create a market for graffiti artwork that provides him with a steady income and allows him to showcase his work to a large audience. he also has a clothing line and sells original art prints through his website. He uses humour and popular culture references in his work which i think make them more appealing and accessible to his audience. he works in digital media, spray paint, makes clothing and customises trainers. He has managed to apply his work to a large range of processes enabling him to increase his market and become a more effective illustrator.

Talking to him gave me a good understanding of working to deadlines and needing to be organised. He also highlighted the importance of communication when dealing with clients, you need to be able to clearly convey your ideas and be able to present your work through roughs. I need to become more comfortable talking about my work in a professional context.