Tuesday, 7 November 2017

Task- Research Websites

Looking at some agencies websites their is not always a clear link to the illustrators individual websites. On the 'Big Active' website visitors to the site are encouraged to contact the agency to commission illustrators. The majority of illustrators biographies contain links to Instagram accounts. The main page of each individual illustrator displays a carefully selected work and then a link to Instagram allows visitors to the site to gain a greater insight into the illustrators previous commissions, personality and personal work. The website is crisp and clean with a white backdrop, artists work are displayed through larger thumbnails with a title and description (exhibition, sculpture, product etc). Adding this small piece of information will allow visitors to look up further information if they see something they are particularly interested in.

The 'Heart Agency' website seemed to be the easiest to navigate of the agencies I looked at. Contact info for the agency as well as links to social media and a newsletter sign up are displayed clearly on the right of the page (on every page of the website!!!). On the illustrators page their name is displayed along with one image. Each individual illustrators page features a small range of images to cycle through with one enlarged in the centre of the screen. Each illustrator also has a biography linked to their page that includes a short paragraph explaining their background, a description of their work in general, then some more specific examples of applications of their work and successful previous commissions, at the bottom of the page is a select client list and link to their individual website.

Tom Gauld
https://www.tomgauld.com/

- the website is crisp and clean with black text on a plain white background
- The logo is simply the address of the website but hand drawn/written which adds a crafted and creative feel to the site
- Their are four main section clearly displayed in large font at the left of the page
- News - a way to keep up with current projects and recent work
- Portfolio - a gallery of illustrations, variety, not necessarily made into products
- Comic books - specific publications, a section to display the man focus of his practice, includes links to places you can buy the work
- Shop - prints that are available to buy direct from the website - I would be much happier buying a signed print direct from the artist
- under these links are another set in a smaller font that are made up of link to a range of social media, a mailing list you can join to keep up to date with the artists work, a contact page with direct email through the site and a postal address and an 'about' section featuring a very brief biography and a bibliography of previous work and current publications.

Allan Sanders
www.allansanders.co.uk/

- Very similar to Tom Gauld's website in terms of layout
- Links to individual project pages on the side margin are maybe a bit confusing without previous knowledge of the illustrators work
- Could maybe group the work into sections and have links with simpler broader headers
- About and Contact links displayed clearly at the top of the links in bolder colour
- Every page acts as a portfolio, under the individual page content there is a range of thumbnails from the rest of the artists previous work (confusing or a good way to show the full range of work?)
- Nice use of animation as headers, draws the eye, makes site more interesting
- About page features small biography, list of selected previous projects and recent work
- contact page direct visitors to contact heart Agency for commercial enquiries but also includes an individual contact email "If you just want to say hello : allan@allansanders.co.uk" , which is a really nice personal touch, also includes links to social media

I looked at 4 other illustrators sites that were set out in exactly the same way, I wanted to find one that was more creative to see if it could be both intriguing and practical.

Jay Wright
http://www.jaydanielwright.com/

- When you enter the website you are greeted with a page of illustrations that link to the individual pages of the website
- Some of the illustrations aren't entirely clear but the interactive nature of the site makes you want to explore and discover what is hidden through each link
- Key elements of the site ate illustrated with clear hand drawn text rather than an image to make sure they are not missed, this stops navigating the site becoming frustrating
- The 'about' page is quite light on this site but gives a list of previous clients, some info about the illustrator, direct email, Instagram, phone number and links to 'Blink Art' agency.

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