Monday, 27 November 2017

promotional material

The January symposium at Hanbury Hall is a good opportunity to test out promotional material. i need to decide what promotional material i want to create. I am going to start by deciding what it is I want to say and understanding who I am appealing to.

I want my promotional material to
- Communicate my personality and passion for my work
- Be intriguing, make the recipient want to keep it
- Be appropriate to children's book illustration
- Stand out from the crowd
- Demonstrate my skills
- Have a feel of crafting/quality
- Exciting, Memorable, appealing

ideas
- Could be personalised to the individual, signed and numbered print
- Could incorporate some interactive elements, maybe a reason to get in touch
- Narrative based, short and simple, business card sized book
- Something easy to carry around, could be off putting
- Something the recipient would display, a sticker or patch (start conversations/refresh memory)
- Other applicable products, must be low cost and related to children's book illustration

Possibilities
- Business card with cut out thought bubbles (inspiration around us)
- Business card sized book, very simple narrative
- clothing patch, fun character


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