Need to blog more!!
Need to start working on website
- look at different sites to see what would work for me
- look at examples of other illustrators sites
- could make video blog/tutorials
- treat site as online portfolio
- carefully select which work to include. why is it included? (match work to your market)
- Show personality
- consider tone of voice
- concise, simple, clean information
- show off (no negative language in online presence)
- keep refreshing content
- ask clients for feedback, include quotes on site
Online presence
- use a variety of methods site, blogs, videos etc
- link together
- one clear message and voice
- think creatively
- use sites and methods that benefit your practice and personality
Communication
-Emails, all look the same, 70% won't make it to recipient.
- phone, no longer the norm, harder to ignore.
- letter, hand written, make it interesting, letter heads, created specifically for recipient.
Business cards
- Are they a thing of the past
- children's book publishers prefer physical copies
- think non- traditional
- cartoon strip, narrative
- make a set, make the collectable
- doesn't have to be a card
- does it turn into something else?
- how could you make it more personal?
- what to say and how to say it?
- images, language and humour should link with practice and be appropriate
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