Tuesday, 24 April 2018

Michael Driver Talk Notes

Michael Driver Talk

Submit to zine fairs 
Help out at art events 
Get involved 

Engaging with real work issues 
Pop culture 
Relevant topics 

Instagram is useful 
Look who other illustrators work with, follow them 
Up to date topics help illustrations spreading 
Gaining exposure
Not really a good idea to message directly
Just a good way to get work seen by them 

A5 mail outs saves money 
A3 becomes very expensive 
See what works for own practice
Could send zines or small prints 
Important not to break the bank 
Could offset print runs by selling some of them 

Do mailouts when your busy instead of waiting to be quiet 
Mail outs 3 times a year 

When quiet
Check in with old clients 
Ask friends for contacts, more mailouts 

Website callec Ello
Make the most of the internet 
Make interesting things  

Email saying I like the work you commission, my work is similar 
This is they way I work and why it could be good for you 
Have to grab attention quickly 
Posting work out is better 

Keep a broad scope 
Creative industry is much more than just illustration
Don’t have to rush into jobs 

The graduates list 
Creative review 

Don’t work for free 

Keep links with other disciplines, animators etc
Can be very useful if you are asked if you can complete a project 
More attractive to employers if you can arrange it all yourself 

Make sure you look after everybody you know in the creative industry 
Pictolene-news outlet

Often gain jobs on the back of personal work
Rather than rubbish jobs making flyers etc

Can be very cliquey 
Leeds is a good way to avoid all that 
Can work from anywhere 
Just need to be good with communication and timekeeping 

Keep pushing 
Just do it 
Have confidence 
You’ll get used to what works and doesn’t emailing people 
Need to be own hype man 
Professional 

1/2 day to 1 day a week on admin
Reply quickly to job emails 
Can cost you jobs if you don’t 

Advertising is where the money is 
Bright colourful images 
Agents want illustrators who work on advertising

Advice
Human characters need some work
A bit static
More colourful 
More full scenes 
Make dummy books 
Work on character design 





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