Michael Driver Talk
Submit to zine fairs
Help out at art events
Get involved
Engaging with real work issues
Pop culture
Relevant topics
Instagram is useful
Look who other illustrators work with, follow them
Up to date topics help illustrations spreading
Gaining exposure
Not really a good idea to message directly
Just a good way to get work seen by them
A5 mail outs saves money
A3 becomes very expensive
See what works for own practice
Could send zines or small prints
Important not to break the bank
Could offset print runs by selling some of them
Do mailouts when your busy instead of waiting to be quiet
Mail outs 3 times a year
When quiet
Check in with old clients
Ask friends for contacts, more mailouts
Website callec Ello
Make the most of the internet
Make interesting things
Email saying I like the work you commission, my work is similar
This is they way I work and why it could be good for you
Have to grab attention quickly
Posting work out is better
Keep a broad scope
Creative industry is much more than just illustration
Don’t have to rush into jobs
The graduates list
Creative review
Don’t work for free
Keep links with other disciplines, animators etc
Can be very useful if you are asked if you can complete a project
More attractive to employers if you can arrange it all yourself
Make sure you look after everybody you know in the creative industry
Pictolene-news outlet
Often gain jobs on the back of personal work
Rather than rubbish jobs making flyers etc
Can be very cliquey
Leeds is a good way to avoid all that
Can work from anywhere
Just need to be good with communication and timekeeping
Keep pushing
Just do it
Have confidence
You’ll get used to what works and doesn’t emailing people
Need to be own hype man
Professional
1/2 day to 1 day a week on admin
Reply quickly to job emails
Can cost you jobs if you don’t
Advertising is where the money is
Bright colourful images
Agents want illustrators who work on advertising
Advice
Human characters need some work
A bit static
More colourful
More full scenes
Make dummy books
Work on character design
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