Monster are a London based collective of illustrators that formed in 1994. The collective was originally made up of graduates from a single institution so is a good example of how we could create a collective brand within the group. Monster have since expanded with new members from a number of institutions joining as the collective grew. The collective has worked for very high profile clients that are listed on their site. The site encourages potential clients to contact members directly if they wish to commission them, I think this helps to maintain the individual identity of each practitioner and allow potential clients to find the practitioner that suits their needs without complication or the disconnect of a middleman. Alternatively clients are offered the option to commission the entire collective meaning they can handle a job as virtually any size and timescale.
The Website showcases the members illustrations and displays contact information for each. This way they make it easy for potential clients to find practitioners even if they did not know exactly what they were looking for. The site also has a section with links to shops where members of the groups work is for sale, this provides advertising for the members and helps create a network with other businesses that can benefit the collective and all its members. Another way the website promotes a creative network is by providing links to other practitioners. I would think that this is quite bold as it could potentially lose the collective some commissions but if the other artists do the same then the work should spread between the two, this way clients can find exactly what they want and the network becomes stronger making sure all members get as much advertising and reach as possible. Lastly the site also has a blog where the members keep visitors to the site up to date with recent work and new illustrators to the collective.
As well as the site the collective promote themselves through exhibitions and products.
No comments:
Post a Comment