Our task is to form a collective and pitch a way we could promote our work as a group. I have teamed up with a group of illustrators that work primarily with shape based illustration but apply it in very different ways through varying processes and areas of illustration. Our aim is to put on a exhibition of printed media at Hyde Park Book Club. The venue provides a free exhibition space meaning we can keep costs o a minimum. It is located on a main road with a large amount of foot traffic good transport links from Leeds city centre with very short travel times. The location is populated by a large number of students and young creatives making it an ideal place to network. The venue has previously been host to similar exhibitions in the past so has a pre existing client base.
The exhibition will be aimed at print enthusiasts, collectors, other practitioners and potential commissioners. We aim to create awareness of our work and make connections within the creative community both with other creatives and potential employers. It will be useful to gain experience of putting on exhibitions for future events, developing marketing and organisation skills as well as further developing our understanding of roles within collaborative work.
We would like to contact other collectives and local creative businesses to increase exposure and network. Getting local print companies involved could also lower costs and allow us to produce work to sell at a appealing prices. We could contact Footprint workers co-op and No Brand Printing to ask about resograph and screen printing costs. We could also screen, lino and digital print within the art college to keep costs low. As it will be our first exhibition and we do not know how many people will come or if we will be able to sell much work it will be important to keep costs as low as possible. We have decided on our individual roles within the collective, my role is to cultivate contacts that will be able to help us with the exhibition.
We need to work on branding and marketing for the exhibition. We aim to create a logo to represent the collective as a while and make a website containing examples of work and information about the event itself. It will be important to make the website as user friendly as possible and geared towards encouraging people to attend the event. the site could contain travel advice, bios of each of the illustrators involved and a description of all aspects of the exhibition. We can use social media to advertise the event making use of the pre existing social network of each of the individuals in the collective and expanding our reach.
The exhibition will be aimed at print enthusiasts, collectors, other practitioners and potential commissioners. We aim to create awareness of our work and make connections within the creative community both with other creatives and potential employers. It will be useful to gain experience of putting on exhibitions for future events, developing marketing and organisation skills as well as further developing our understanding of roles within collaborative work.
We would like to contact other collectives and local creative businesses to increase exposure and network. Getting local print companies involved could also lower costs and allow us to produce work to sell at a appealing prices. We could contact Footprint workers co-op and No Brand Printing to ask about resograph and screen printing costs. We could also screen, lino and digital print within the art college to keep costs low. As it will be our first exhibition and we do not know how many people will come or if we will be able to sell much work it will be important to keep costs as low as possible. We have decided on our individual roles within the collective, my role is to cultivate contacts that will be able to help us with the exhibition.
We need to work on branding and marketing for the exhibition. We aim to create a logo to represent the collective as a while and make a website containing examples of work and information about the event itself. It will be important to make the website as user friendly as possible and geared towards encouraging people to attend the event. the site could contain travel advice, bios of each of the illustrators involved and a description of all aspects of the exhibition. We can use social media to advertise the event making use of the pre existing social network of each of the individuals in the collective and expanding our reach.
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