Logo

I was asked to create a logo for a music label. The only brief I was given was that the name was 'AMP' and it should include a diamond. From the label logo's I have seen they need to be recognisable but also clear and easy to read. I wanted to just use one colour so that the logo could be used in any format. I thought the diamond shape upside down could work as the whole in the 'A' or the 'A' itself. I decided to start with a nice crisp clean font and work from there. Once again this brief had a very short timescale meaning that with other commitments I would only be able to work on it for one day. I had been looking at older brands that have been very popular recently, especially sports clothing brands. I wanted to create a retro look for the logo. because I was only using one colour I thought I could use negative space and invert the colours to make the logo more interesting. I found a font that looks similar to lettering used on old American cars. I bough a pair of trainers recently that were designed by asking the public opinion through social media that featured the same style of lettering.

At first I made the background for the 'M' from the stem of the 'P' but it meant that the 'P' became lost making the logo unclear. The logo felt unbalanced and needed something added at the end of the designs under the 'P'. I tried adding another diamond but it looked poorly thought out and made the logo look too symmetrical. Looking at the 'M' I though it looked like a wire, and that I could add an audio jack to the end of it. Doing this balanced the logo, fits with the context of a music label and made sense of the design of the lettering. I have yet to show the client my work and will revisit this design once I receive feedback.