SWOT

SWOT analysis of myself

Strengths

• I have broad range of skills including digital illustration, spray paint murals and logo design.
• I am technically proficient using digital media commonly used in the industry such as Adobe illustrator and Photoshop.
• I think my main strength is finding new ways to interpret subject matter, approaching ideas from a different perspective.

Weaknesses

• Lack of experience using traditional media such as painting and printing.
• Lack of confidence.
• I am not confident in my ability to step back and critically evaluate my work effectively, once I get wrapped up in a piece I find it hard to view it from an outside perspective to see if I have communicated the subject matter clearly/intriguingly.
• Managing to maintain the movement from my original sketches through to my finished pieces.
• Creating tone in my images that is appropriate for set briefs.

Opportunities

• Collaborating with children's book authors.
• Widening my range of skills designing clothing and other merchandise to go alongside my illustrations.
• Trying to get work experience with publishers or illustrators.
• Enter competitions and take part in live events such as thought bubble to raise awareness of my work.
• Approach creative professionals for feedback and advice.

Threats

• Not being able to break into a competitive market competing with established illustrators.
• Not having the confidence to pitch ideas successfully.
• Struggling to communicate/collaborate successfully with other industry professionals and clients.
• Not being able to tailor my work to fit a clients needs.
• failing to be responsive to ever changing trends and processes.
• Not adapting to cultural differences and expectations is a global market.
• taking professional criticism personally.